From break-even to breakthrough: 12× monthly revenue without buying growth at a loss.
Pearl Linens, private-label home textiles
- Timeline
- 24 months
- Scope
- Listing & conversion · PPC efficiency · Subscribe & Save
The problem
What we took over.
A sub-scale operation doing ~$14.8K a month on 419 units, swinging between $15K and $49K with no reliable trend. Advertising ran hot, quarterly profit sat at −$9.3K on a −2.75% margin, and almost all traffic came from category search, and branded demand was effectively non-existent.
What we did
The work, step by step.
Optimised titles, imagery and A+ content, lifting session-to-purchase conversion from 7.55% to 16.01%.
Tightened campaign structure and bidding, pulling Real ACOS from 18.74% down to 14.60%.
Built Subscribe-and-Save and reorder flows that nearly doubled active subscriptions in a single quarter (70 → 145).
Scaled to 58,416 units ordered with fulfilment reliable enough to sustain the higher velocity.
Grew awareness customers ~2× year on year, widening the funnel beyond category search.
- Seller Central
- Amazon Ads
- Brand Analytics
- Subscribe & Save
Want this kind of breakdown for your account?
The audit is the first deliverable, and it costs nothing. You keep the findings either way.